Selling or renting it yourself? Make it look like the ones agents list.
Video and photographs from your own pictures, for a flat fee. I’m not a realtor, I don’t list your home, and I never take a commission.
Spend a little of it on the first thing buyers see.
Most buyers meet your home on a phone, in about three seconds. On a $325,000 home, a 5.5% commission would be about $17,900 (an example, not a promise). The Owner’s Kit is $395.
Every picture in this reel is computer-generated, so nothing is borrowed from a real property. Yours is built the same way from your own photographs, with your permission.
Free sample. Send three photographs and I’ll send back a ten-second sample, private to you. For the first ten owners.
Ten to twenty-five from your phone is fine. I’ll tell you which to retake, or book a short coaching call.
A reel in wide and vertical, cleaned-up photographs and a flyer with a QR code. Your own voice on it if you like.
Zillow, Facebook, Marketplace, your yard sign. You post from your own account, and I walk you through it.
Anything staged or changed says so, and your original photograph goes with it.
Five things your phone can’t.
Drag the line to compare. Each pair is the same computer-generated sample home, before and after.
DatedUpdatedComputer-generated
EmptyStagedComputer-generated
NightMorningComputer-generated
DayDuskComputer-generatedSummerComputer-generated
AutumnComputer-generated
WinterComputer-generatedA flat fee. No commission, ever.
Launch prices. Order by message or phone.
A finished video of about thirty seconds from up to ten of your listing photographs: camera motion on every shot, the effects that suit your photos, music, on-screen features, and an end card with your name and contact details. Add your own recorded voice if you like. Ready for Facebook, Instagram, YouTube and your listing page.
The reel in wide and vertical, up to 25 cleaned-up photographs, dusk exteriors, a staged room, a flyer with a QR code and a call to walk you through posting. Everything is listed below.
I come to the home within 25 miles of La Crosse and shoot about 25 photographs with a professional camera and flash, then make the reel, the vertical cut and a dusk exterior.
Thirty minutes by video: a shot list and live tips so your own phone photographs work. Added to any order, or on its own.
Each, beyond the ten in a reel.
What is in the Owner’s Kit
- The reel, about 30 seconds, in wide and vertical (for Zillow, Facebook, Instagram and your own page).
- Up to 25 photographs color-corrected and straightened.
- Day to dusk on two exteriors.
- One virtually staged room, labeled, with your original beside it.
- A description of your home to start from, which you edit.
- A one-page flyer with a QR code for your sign or your open house.
- A 20-minute call where I walk you through posting it yourself.
You post your listing yourself, in your own account. I never post, show or sell your home, I take no commission and no fee tied to a sale, and I am not a real estate broker or agent. I cannot promise a sale or a price. Staged, renovated or otherwise edited pictures are always labeled and your original photograph goes with them. You confirm you have the right to use the photographs you send. Your voice, if you want one, is your own recording, never a synthetic voice. Owner and landlord prices are launch prices and are not discounted in October.
A week empty costs more than the video.
A rental that sits vacant for a week costs you a week’s rent, usually more than the video. Landlords list again every time a tenant moves, so the second time is quick and cheaper.
Up to eight photographs, wide and vertical, with the rent and your contact on the end card.
A rental reel I already made for you, updated with the new rent, dates or season.
How to photograph your own home.
Ten things that matter most. Use them on any phone, with or without me.
- Clear the surfaces.Put away cords, bins, pet things and anything personal. Counters nearly bare.
- Daylight, lights on.Open the blinds, switch every light on, and shoot in the middle of the day. Skip the flash.
- Turn the phone sideways.Landscape photographs only. Hold it at chest height and keep the walls straight.
- Shoot from a corner.Stand in one corner and aim at the opposite corner, so two walls show. Step back instead of zooming.
- The rooms that sell.Kitchen, living room, main bedroom, bathroom and the yard. Two good photographs of each.
- The front of the house.Mow, move the cars, and shoot straight on in good light. One more at sunset if you can.
- The details.A view, a fireplace, a new roof or furnace, the laundry, the storage. Buyers search for these.
- Twenty to thirty photographs.Lead with the best room in daylight. Delete anything blurry or dark.
- Nothing hidden.Never edit out damage or change a room’s size. Anything staged or altered is labeled, with your original beside it.
- Send me the best ten.I’ll tell you honestly which ones work and which to retake.
Straight answers.
Is the staging fake?
Nothing about your home is invented. Staged rooms, dusk shots and seasons are labeled, and your real photographs always go with them. A renovation preview is for you to decide what to fix. It does not go into your listing.
Will you post it on Zillow for me?
No. You post in your own account and I show you how, in about 20 minutes. Owners can list on Zillow for free. I make the files; I never post, show or sell your home.
What about my voice?
If you want a voice on it, you record it on your phone. I never use a synthetic one.
What if my photos aren’t good?
I’ll say so, kindly, and tell you what to retake. The coaching call fixes most of it.
How long does it take?
About three working days from the day your photographs arrive. Two rounds of changes are included.
Do you take a commission?
Never. It’s a flat fee, paid in two parts: a 50% deposit and the balance on delivery.
Tell us who it’s for, the occasion and the date. Mike reads every message himself. Studio sessions are in La Crosse by appointment; Encore films can be ordered from anywhere.